The Sixfold Method: Six Phases of the Conversation That Changes Everything. Baixar grátis

Isbn 13: 9798194610020

Dan Sevigny The Sixfold Method: Six Phases of the Conversation That Changes Everything. áudio-livro

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Descrição do livro

Most salespeople have been reduced to order-takers. This book teaches you how to become a coach.

The world changed. The phone stopped ringing. Attention spans compressed to eleven seconds. AI can quote a policy in less time than it takes to say hello. Somewhere in the middle of it all, the modern salesperson got flattened into a button people push for a number.

The Sixfold Method is a prescriptive framework for the modern sales conversation — built across two decades of coaching insurance producers, agency owners, and advisors through the exact moments where deals are won, lost, or (most often) never really made. It is sales methodology, sales philosophy, and a worldview about commerce, delivered in a single sequence you can install and use in your next appointment.

The Six Phases

Believe — The worldview that walks into the room before you do. Before you sell anything, you stand for something.

Wager — Earn the right to have the conversation. A clean, mutual agreement to take the next step.

Affect — Move the feelings before you move the close. Clients buy on emotion and justify with logic.

Neutralize — Trade objection for clarity. Most objections aren't disagreements — they're unanswered questions wearing armor.

Transact — Make yes the easy answer. Stop selling the moment they're ready to buy.

Multiply — The close is not the finish line. It's the moment compounding begins — through referral, retention, and the lives your client now touches.

Who This Book Is For

If you sit across a table — or a Zoom screen — and ask another human being to make a decision, this book is for you.

  • Insurance agents and agency owners who want to move their team from quoting to coaching
  • Financial advisors, real estate agents, and consultative sellers in any industry
  • Business owners tired of watching qualified prospects walk out the door
  • Sales trainers looking for a modern framework their people will actually use
About the Author

Dan Sevigny is the founder of Sixfold Advisors and has spent more than two decades coaching salespeople, advisors, and entrepreneurs — helping them install the postures, frameworks, and compensation systems that turn a business from something they are running into something that runs itself. The Sixfold Method is the revised, expanded edition of the methodology he first published in 2017 as The 9 Step Selling Process — reframed for a world after COVID, after AI, and after the eleven-second attention span.

What You'll Take Away

Language for the belief you carry into every appointment. A sequence for the conversation that follows. A way to think about your work that respects both the mission and the money — because they are, in the end, the same fact seen from two angles.

We exist to Multiply What Matters.

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Isbn 13 :9798194610020
Encadernação The Sixfold Method: Six Phases of the Conversation That Changes Everything.:Capa Comum
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