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Generative Engine Optimization (GEO): The SEO Practitioner's Playbook for Ranking in AI Search

de: Michael Jacobs

I Love It. What Is It?: The Power of Instinct in Design and Branding

de: Turner Duckworth

AI Prompts for Public Relations Professionals: 67 Advanced ChatGPT & Claude Prompts for Crisis Communications, Media Relations, Executive ... Reputation Management (Work Smarter With AI)

de: A.R. Ellison

Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising

de: Doris Willens

UGC for GenX and Boomers: How to Thrive as a Creator Without Being an Influencer

de: Kitty Jay

22 Immutable Laws of Branding, The: How to Build a Product or Service Into a World-Class Brand

de: Al Ries

The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising

de: Walter Dill Scott

The Franchise Advertising Excellence Playbook: How Emerging Multi-Location Brands Drive Consistent Revenue Growth Across Locations: For Franchise ... Through Systematic Advertising Performance

de: Don Traxler