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Descrição do livro
“You've Got Michael” tells the inside story of the high-stakes battle to save Michael Jackson's career and market his 1995 greatest hits album, HIStory, as documented by a record executive who worked very closely with him. In 1991, Dan Beck -- a senior marketing executive at Epic Records in New York -- became Michael Jackson's product manager, with direct responsibility for the artist's record packaging, publicity, videos, retail strategy and contact with the label. The story he tells here is of the five rollercoaster years in that role, dealing with Jackson's unchecked ambition, surprising need for reassurance and increasing challenges to his career, many of them self-induced. Beck recounts his often surprising (if sometimes dismaying) experiences with clear-eyed objectivity, seeing Jackson as both a superstar and a real person. While detailing the inner workings of the music business at its mega-platinum peak, “You've Got Michael” is also a gripping drama about helping a global talent survive the most difficult time in his career. Anthony DeCurtis, author of Lou Reed: A Life, says, "If you thought there was nothing more to learn about Michael Jackson, Dan Beck has news for you. Beck worked as a product manager for Jackson's HIStory project and has gripping tales to tell. Not the sordid revelations you already know, but the day-to-day agonies and occasional ecstasies of being on the front lines as the career of the biggest pop star in the world goes up in flames. His torn professional and personal loyalties are so easy to relate to -- uncomfortably so. Beck writes with honesty, clarity and force; the only sensationalism comes from your own memories of Jackson's highly public self-incineration."
"Celebrated by fans but dismissed by critics, HIStory was Jackson's answer to a world waiting, watching and demanding more from him. Beck cuts through the frenzy to reveal the careful orchestration required to balance artistic ambition, media scrutiny, business pressures and the hopes of fans. "You've Got Michael" deepens our understanding of Jackson's legacy and belongs on every fan's shelf." —Pez Jax, MJVibe.com
"The goal of Dan Beck’s nuanced memoir is threefold. First, he makes clear how profoundly digital technologies have changed the ways pop music stars are made and marketed. Then he stresses how impossible replicating the peaks of Michael Jackson's solo career would be under today's streamlined business model(s). Third, he underscores how he still respects Jackson's creative achievements even as he reveals how the increasing pressures of fame, market competition, hostile publicity and Jackson’s unrestrained ambition, inevitably destabilized the artist's health, reputation and finances. (Beck even reminds us that record labels seldom try to protect their superstars from such predictable hazards.)
No family member or label president could have told this story so well, because only a veteran interdepartmental product manager like Dan Beck really knows how the pop song sausage gets made — and has the moral strength to tell the hard truths about it." —journalist Carol Cooper, Ph.D
Autores populares
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