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Here’s the thing about inbound marketing: it works. Every single time. Since its invention nearly two decades ago, it has stood the test of time and continued to work. Of course, inbound marketers have had to battle constant algorithm changes -- necessitating adjustments to best practices. (Thanks, Google.) Inbound practitioners have had to continually learn and adapt as new technologies, software, platforms, and regulations have come onto the scene. But the thing is … it still always works.
Holly McCully Jobe has distilled her years of helping niche B2B businesses grow using inbound marketing tactics into this comprehensive guide to developing and executing an inbound strategy for your business.
This book covers:
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