How to Write a Good Advertisement Baixar grátis

Isbn 10: 1614278865

Isbn 13: 9781614278863

How to Write a Good Advertisement kindle baixar

de

Escolha um formato:

Escolha um formato:

Descrição do livro

2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

 :252
Isbn 10 :1614278865
Isbn 13 :9781614278863
Encadernação How to Write a Good Advertisement:Capa Comum
Livros recentes
Livros relacionados