FIZZ: The History of Soda & How Coke Stole Christmas Baixar grátis

Isbn 13: 9798277573365

FIZZ: The History of Soda & How Coke Stole Christmas kindle baixar

de

Escolha um formato:

Escolha um formato:

Descrição do livro

This book delves into the very origins of soda. We begin in the late 1800s with the discovery of the process to create carbonated water. Pharmacists were the primary culprit in taking the next step, adding syrups composed of different ingredients, forming any number of flavors. But the drink relatively quickly went from individual soda fountains to mass production. The big players in the game presented diet or zero-sugar versions to try and capture market share. Soda was now available in bottles with crown caps, and thus available to buy at your local supermarket. Next, soda made its appearance in cans, which proved cost-effective. Once the Coca Cola Company and PepsiCo were established, it was an all-out war of marketing their unique essences of taste. Expensive celebrity sponsors were hired. Anything and everything were tried to sell the titan companies’ soda. Advertisements went from newsprint ads, to magazine features, to radio commercial, and finally to television commercials. Today, sodas have even begun aggressive marketing programs through social media. Subsequently, the Coke and Pepsi corporations introduced variants to the consumer through automated machines. You could now get your favorite brand with your chosen shot of a unique flavor. But the true crowning of Coca-Cola as the king of sodas came because they redefined Santa Claus and thus much Christmas tradition. The tale is little-known and fascinating! Enjoy the book!

 :357
Isbn 13 :9798277573365
Encadernação FIZZ: The History of Soda & How Coke Stole Christmas:Capa Comum
Livros relacionados