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This comprehensive textbook introduces the essential principles of microeconomics and macroeconomics through an innovative competency-based educational model. Using a practical approach contextualized within the Bolivian and Latin American realities, the book develops the dimensions of knowledge, skills, character, and social interaction, integrating active methodologies such as problem-based learning, case studies, and digital tools, including artificial intelligence, to train professionals capable of critically analyzing economic realities and making informed and socially responsible decisions.
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