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Selling is More Than Sales takes you inside a high-stakes project bid from inception to award. Through an immersive narrative fiction, you'll shadow the team, witness their decisions, and feel the pressure of a multi-million-euro opportunity unfolding in real time.
This isn't a how-to manual. It's a discovery process.
As the story unfolds, you'll make your own connections, draw your own conclusions, and uncover strategies you can apply directly to your own challenges. Complex commercial opportunities are often considered too difficult to teach—but by experiencing a realistic scenario at your own pace, you'll gain insights no textbook can offer.
The journey is the lesson. The story is the strategy.

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