Project Marketing: A Practical Approach (English Edition) baixar o livro de graça

This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.

The volume:

• Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

• Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.

• Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.

An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

Procurando Project Marketing: A Practical Approach (English Edition)? Aqui você encontra tudo sobre este livro de Milind Trivikram Phadtare, publicado por Routledge India. Nesta página estão a descrição da obra, os detalhes da edição (115 páginas) e os formatos disponíveis para baixar: pdf, mp3, áudio-livro, kindle. O livro está escrito em idioma. Se você gosta de Inglês e Outras Línguas, Por Idioma, eBooks em inglês, Negócios e economia, explore também outros títulos da mesma categoria no LivrosQualidade. Veja ainda as outras obras de Milind Trivikram Phadtare em nosso catálogo.