Profit Formula: The Science of Customer Willingness to Pay baixar o livro de graça

Stop Competing on Price. Start Engineering Value.

Most entrepreneurs believe profit comes from selling more or spending less. Dr. Natnara Chulawate, PhD. presents a different equation — one built on the science of customer willingness to pay.

Profit = (Customers × Willingness to Pay × Purchase Frequency) − Operating Cost

This book shows leaders exactly how to move the variable that matters most — and why willingness to pay, not cost cutting, is the most powerful lever in sustainable profit.

Inside, you will learn how to:

• Build a strategic profit formula beyond revenue minus cost
• Create extraordinary value customers actively seek out
• Increase perceived value without misleading claims
• Build trust faster and shorten the sales cycle
• Engineer a customer experience that earns repeat business
• Use AI to scale value without weakening what customers trust you for

Written for entrepreneurs, CEOs, business owners, consultants, managers, and MBA students who want a commercially useful framework rather than abstract theory. If you are ready to stop discounting and start building pricing power, this book is your starting point.

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