On Trend: The Business of Forecasting the Future baixar o livro de graça

Trends have become a commodity--an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design thinking, the work done by trend professionals influences how we live, work, play, shop, and learn. Devon Powers' provocative insights open up how the business of the future kindles exciting opportunity even as its practices raise questions about an economy increasingly built on nonstop disruption and innovation. Merging industry history with vivid portraits of today's trend visionaries, Powers reveals how trends took over, what it means for cultural change, and the price all of us pay to see--and live--the future.

Procurando On Trend: The Business of Forecasting the Future? Aqui você encontra tudo sobre este livro de Devon Powers, publicado por University of Illinois Press. Nesta página estão a descrição da obra, os detalhes da edição (232 páginas) e os formatos disponíveis para baixar: pdf, mp3, áudio-livro, kindle. Se você gosta de Livros Internacionais, Administração, Negócios e Economia, Marketing e Vendas, Marketing, Pesquisa, explore também outros títulos da mesma categoria no LivrosQualidade. Veja ainda as outras obras de Devon Powers em nosso catálogo.