Neuromarketing Techniques: The Implications Of Neuroscience For Advertising baixar o livro de graça

From psychology lessons relevant to marketing, through implications of neuroscience for advertising; to strategic and practical advice for PR and business development. The author will keep you curious with an easy-going style, at the same time delivering tons of useful knowledge.
After reading this book, you will be (more) aware of the power that science-based marketing has over you as a consumer, and of the power, you could be holding in your hands as an entrepreneur or marketer.
This book is not intended to be read in one sitting since it will certainly leave you breathless, but as a manual you will use in day-to-day business, reading the chapters you find essential for your business activity. The book also contains numerous tests which may help boost your brain’s creativity in solving marketing problems as well as a number of techniques assistant professors can utilize in their exercises at the faculty.

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