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Do you want to understand Korean culture more deeply?
This is a book to read, a book to learn from, and a book to teach with.

Decoding Korea: From Potential to Blossoming is not simply a guide to Korean culture. Written by a linguist specializing in pragmatics, it asks a deeper question: Why has South Korea developed the way it has?

Why do Koreans ask your age within minutes of meeting you? Why is jeong so difficult to translate, and why does nunchi matter so much in Korean communication? What can ppali-ppali, chemyeon, heung, and han tell us about the cultural forces behind South Korea’s remarkable transformation?

Drawing on language, history, cultural psychology, and cross-cultural analysis, Professor Chang Bong Lee explores both South Korea’s remarkable achievements and the cultural tensions that came with them. The book examines how some of the same cultural forces that contributed to Korea’s rapid economic development, educational commitment, collective diligence, adaptability, technological advancement, and global cultural influence can also help explain competition, conformity, hierarchy, exclusion, and social pressure.

Throughout the book, recurring Linguistic Reflections use Korean words, expressions, and communication patterns as windows into Korean ways of thinking and interacting. The book’s Review Questions, Discussion Questions, and Group Activities further extend this exploration, making Decoding Korea a valuable resource not only for individual readers but also for teaching and learning.

For general readers around the world, the book offers a way to decode South Korea beyond what can be seen on the surface. For learners of Korean, it provides opportunities for deeper Korean-language learning through cultural understanding. For professors and teachers, it offers rich material for culture-language integrated teaching and can be used in courses on Korean culture, Korean Studies, intercultural communication, and advanced Korean language. For Korean readers and learners of English, it also provides concepts and language for explaining Korean culture to the world.

Rather than simply celebrating or criticizing Korea, Decoding Korea seeks to understand both its blossoms and the roots from which they grew.

Language is more than an object of study. It is one of the keys to decoding Korea itself.

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