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In today’s digital world, data is everywhere — but data alone does not create impact.

The true competitive advantage belongs to professionals and organizations that know how to transform information into clear, persuasive, and strategic narratives.

Data Storytelling: Transform Data into Impactful Narratives and Make Strategic Decisions is a practical and modern guide designed for analysts, data scientists, business intelligence professionals, leaders, executives, consultants, and students who want to communicate insights more effectively and influence decision-making with confidence.

In this book, you will learn how to:

• Transform complex data into compelling business stories
• Create impactful dashboards and visualizations
• Use storytelling techniques to engage stakeholders and executives
• Apply frameworks such as ABT, Pyramid Principle, and Hero’s Journey
• Build persuasive presentations driven by data
• Use AI, automation, and emerging technologies in modern storytelling
• Turn analytics into strategic action

Through real-world examples, practical methodologies, and future-focused insights, this book bridges the gap between technical analysis and strategic communication.

Whether you work with Business Intelligence, Analytics, Data Science, Marketing, Finance, Operations, or Corporate Strategy, this book will help you develop one of the most valuable skills of the modern era:

The ability to transform data into decisions, influence, and impact.

Procurando Data Storytelling? Aqui você encontra tudo sobre este livro de Marcelo Cruz. Nesta página estão a descrição da obra, os detalhes da edição (124 páginas) e os formatos disponíveis para baixar: pdf, mp3, áudio-livro, kindle. Se você gosta de Livros Internacionais, Administração, Negócios e Economia, Finanças, Finanças Corporativas, explore também outros títulos da mesma categoria no LivrosQualidade. Veja ainda as outras obras de Marcelo Cruz em nosso catálogo.