Consumer Behavior: Buying, Having, and Being, Global Edition baixar o livro de graça

For consumer behaviour courses.
A #1 best-selling text for consumer behaviour courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour.

Procurando Consumer Behavior: Buying, Having, and Being, Global Edition? Aqui você encontra tudo sobre este livro de Michael Solomon, publicado por Pearson Education Limited. Nesta página estão a descrição da obra, os detalhes da edição (640 páginas) e os formatos disponíveis para baixar: pdf, mp3, áudio-livro, kindle. Se você gosta de Livros Internacionais, Administração, Negócios e Economia, Marketing e Vendas, Marketing, Pesquisa, explore também outros títulos da mesma categoria no LivrosQualidade. Veja ainda as outras obras de Michael Solomon em nosso catálogo.