Competing on Analytics: The New Science of Winning baixar o livro de graça

You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.

Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples--from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics.

Procurando Competing on Analytics: The New Science of Winning? Aqui você encontra tudo sobre este livro de Thomas H. Davenport, publicado por Harvard Business School Press. Nesta página estão a descrição da obra, os detalhes da edição (218 páginas) e os formatos disponíveis para baixar: pdf, mp3, áudio-livro, kindle. Se você gosta de Livros Internacionais, Administração, Negócios e Economia, Gestão e Liderança, Sistemas e Planejamento, explore também outros títulos da mesma categoria no LivrosQualidade. Veja ainda as outras obras de Thomas H. Davenport em nosso catálogo.