360 AI Prompts: Pharma and Biotech Edition: A Consultant's Playbook baixar o livro de graça

THE GAP THIS BOOK FILLS

The payer dossier is due Friday. The value story was meant to start in Phase 2 and did not. The model open beside you keeps returning something fluent, confident, and useless to anyone who has actually sat through a P&T review.

That is the gap: not access to AI, which everyone has now, but knowing what to ask it in an industry where the answer has to survive medical, legal and regulatory review.

These 360 prompts are not theory. I ran them against real brands, many times over, and cut every word that did not change the answer.

WHO THIS BOOK IS FOR

The commercial leader who has to bring the answer into the room. Brand and marketing directors. Commercial analytics and insights leads. Market access and payer strategy. Medical affairs and MSL leadership. Field operations and launch teams. If your week produces brand plans, launch readiness reviews, payer value stories, forecast challenges and board updates, this was written for you.

You already use an AI model, whichever one is open on your desk. You do not need to be advanced with it. You need to know your own business.

WHO IT IS NOT FOR

This is not an introduction to artificial intelligence and it will not teach you to use a chatbot. It is not a book about a consulting firm. It will not do your thinking, and it approves nothing: medical, legal and regulatory still do that, and the accountability stays yours.

WHAT IS INSIDE

Fourteen chapters. Twelve of them carry 360 field-tested prompts across commercial analytics and field excellence, launch and brand planning, market access, medical affairs and KOL engagement, regulatory, real-world evidence, digital health, portfolio strategy, the human side of pharma leadership, insight to action, talent, and commercial agility under the IRA.

Every chapter ends with Before AI and After AI: what the work took, and what it takes now.

NEW: EVERY CHAPTER OPENS WITH A WORKED EXAMPLE

The same job asked thinly, then asked properly, and what comes back. You see why a prompt carrying your prevalence, price and payer mix returns an argument a medical director can attack, while the same question without them returns a template.

NEW: TWO CHAPTERS THAT TAKE YOU PAST PROMPTING

The first hands you twelve worked loops. A loop is a short repeatable cycle: the model drafts, you make it attack its own draft, you force it onto your own data, and you check it before anything leaves your desk. They cover launch readiness, the payer dossier, field-force sizing, competitive early warning, MLR pre-check, omnichannel mix, KOL engagement, forecast challenge, access scenarios in the IRA era, patient journey, brand plan review, and the executive narrative.

The second is about context and verification: the context pack that makes a model answer for your business rather than a generic one, the verification gate nothing gets past unchecked, why you run the same prompt three times and read the disagreement, and the privacy answer your legal team is waiting for.

A Takeaways appendix gives you every chapter in a paragraph. A glossary defines every term the prompts use.

HOW YOU USE THEM

Each prompt is a starting point, not finished work. Fill the brackets with your brand, your indication, your numbers and your constraints, and it fits your situation instead of a generic one. I have done the work that repeats.

EVERY EDITION INCLUDES THE COMPANION FILE

Paperback, hardcover or Kindle. Every copy comes with all 360 prompts in copy-ready digital form, so you paste them into any AI tool instead of retyping them. Instructions are inside the book.

From a commercial analytics leader with thirty years launching brands and building teams across oncology, immunology, rare disease and specialty care, holding a BS and MS in Pharmacy and an Executive MBA.

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